About Roast Riddle

About Roast Riddle

Roast Riddle turns specialty coffee into a weekly game. Every Friday, we release a small run of mystery coffee in an unlabeled bag with the origin hidden beneath a scratch-off panel.

Our Mission

We want great coffee to feel curious, social, and competitive—not intimidating. Brew the drop, trust your palate, lock in your origin guess, and only then reveal the answer.

The Friday Rule

Each roast appears once. When a drop sells out, it is gone for good. Correct guesses earn leaderboard recognition and 20% off the following week's challenge.

Questions?

Visit our FAQ for drop rules, brewing guidance, shipping details, and subscription information.